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Amendment of the Code of Conduct for Pharmaceutical Advertising

noiz, noizchain A great many commentators have looked at how blockchain might be able to solve this. The transparent yet immutable and secure nature of blockchain technology is a spammer’s or fraudster’s worst nightmare. One such example of a company using blockchain to address this is NOIZ , which is developing an ad network that leverages AI and blockchain technology to, in theory, improve the experience for all involved. “NOIZ is solving these problems by combining an Artificial Intelligence (AI) system with blockchain technology to create a hybrid Proof of Engagement concept to fight ad fraud while forming a consensus-based ecosystem that makes advertisers and publishers accountable for their actions and business practices. The result is a completely new digital ad exchange platform that will revamp the entire advertising ecosystem.” And given the difficulties faced by Facebook among others in recent months, with declining revenue and public criticism for their role in ethically questionable practices regarding consumer data, the issues NOIZ is trying to address are certainly hot-button topics now and in the coming years; “It is the belief of NOIZ that a decentralized ad server, which allows the community to be the driving force behind the advertising ecosystem, will be the only way to build a robust advertising model for true engagement now and in the long-term.” There are several, relatively novel components of the NOIZ platform. AI has a big role: “The NOIZ cognitive ad uses 3 forms of AI for two objectives. The first objective is to increase consumer engagement. The second objective is to filter out fraudulent, spam data. As a result, advertisers will receive a much higher ROI.” This part of the prototype is already live. Furthermore, dashboarding is extensively used in the platform to bolster the overall UX: “NOIZ will have 3 unique dashboards.

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